The University of New Mexico Student Union Building (SUB) is the hub of campus. The main target is students, but the building also caters to staff, faculty, and community members.

The SUB’s visual identity (created by student employees) and corresponding collateral is meant to resonate with students, be inline with UNM school spirit, and be functional for all of the building’s guests.

The brochure is an distributed throughout the building and at events such a New Student Orientation. The SUB staff t-shirt is meant to be worn by student employees and staff on Cherry/Silver (casual) Friday.