Student Life Marketing partnered with UNM Fraternity & Sorority Life to create a visual identity and corresponding marketing collateral to bring visibility to the Greek community, especially the Multicultural Greek Council and its chapters. The collateral was mainly distributed throughout the summer (2015) at New Student Orientations.

• The honeycomb pattern was used to symbolize the Greek community as well as create a mode that would easily allow for images of all fraternity and sorority organizations as they exemplify the four Greek pillars — leadership, scholarship, philanthropy, friendship —  along with fun.