October 2011 – Present
Graphic Designer | Marketing Representative|
University of New Mexico, Department of Student Life
Act as part art director, part marketing assistant, creating design concepts and assisting with marketing plans for campus partners within the division. Our goal is to engage and create value for the student population as well as the local community.

Art Direction and Graphic Design

• Created and maintained visual identities for three campus partners that were applied to web, printed marketing collateral, environmental graphics, and promotional items.
• Worked within a predefined visual identity to create innovative marketing collateral for 4 campus partners.
• Coordinated and/or involved with many aspects of projects, including timelines, photography/photoshoots, and production.
• Worked with student graphics designers to enhance skills.

Web Design and Maintenance

• Restructured, designed, and/or maintained four unique University websites.

• Projects involved analysis and improving upon the functionality of sites, information architecture, web design, use of Cascade and WordPress, web coding and editing, and interfacing with the University web team.

Marketing

• Assisted in the development of marketing strategies for campus partners through market research, stakeholder interviews, and client presentations.
• Created and edited content for various marketing collateral including brochures and websites.

Client and Vendor Coordination

• Coordinated communications with campus partners and helped facilitate creative and strategic presentations.
• Coordinated the production process and interfaced with vendors to produce products and print materials. Responsibilities included quality control and ensuring that materials were received on time.

Quantifiable Departmental Results

• Involvement with on-campus housing resulted in 65% renewal rate and 94% occupancy, up from years past.
• Involvement with UNM Fraternity & Sorority Life resulted in the second largest registration for sorority recruitment and increased participation overall.